Screen shot of my failed title.
I’m teaching myself how to make short documentary profiles of audtodidacts in the San Francisco Bay Area. There are many things to learn. I make mistakes continually, but I also get a lot right. The key has been to ignore my ego, trust my intuition, and work hard.
Some of my best learning has been in-person with experienced people ‘in-the-business’ who have graciously shared their time and their knowledge with me. My recent reunion was with a former Francis Ford Coppola co-worker is a good example. Co-worker makes it seem like we were colleagues. We weren’t.
Just out of college back in 1989, I had an entry-level job at Coppola’s film company, American Zoetrope. Sometimes Richard Beggs and I went out ‘Dutch’ for lunch and visited. Occasionally I had the chance to watch him work on “Godfather III.” Back then and even now I idolized the man’s career. Even now at seventy-five, he’s sought after to create a signature sound environment for feature films.
In meeting with him to discuss my sound track for my first attempt at an ‘industry standard’ short documentary, I appreciated his candor. He told me that the two fonts of my current title were calling out “rookie.” See my photo of my old title for my film at top of post. Note the words at the bottom, “San Francisco.” Richard thought having that there was confusing because it made the reader wonder, “Is San Francisco a subtitle to show the location of the film or is it part of the title?”
I was embarrassed to admit to him that I’d already entered it into two festivals: The San Francisco International Ocean Film Festival, and the San Francisco International Film Festival–with the title that way. I wasn’t sure if I’d be permitted to upload a new version, but I did. (In fact, my film was accepted into both festivals.)
Despite how awkward it was to hear his criticisms, I had to ignore my negative thoughts, find a solution and move on. And also, I believe that if I had been obsessed with perfectionism from the beginning, I wouldn’t have finished the project.
So, what do you think about the title, “Steve Shirley Shark Tagger”? I like it because it’s clear and to the point. It’s an alliteration which is catchy and fun too. I’d be interested to hear your ideas for a title. If I like it, I will use it, with your written permission of course;-) But make it snappy!